Tourism website and operations
A modernised Botswana tours website with stronger technical SEO, improved content structure, analytics continuity, and a more secure administration layer.
The challenge
The original site reflected an earlier stage of development. It needed a more credible visual experience, cleaner search-engine signals, safer administration, and better operational visibility without losing useful existing content and analytics.
The build
Reworked the public experience, improved metadata and structured content, preserved the existing analytics setup, tightened configuration and deployment practices, and added secure dashboard access and activity logging.
Core capabilities
Responsive tourism-focused redesign
SEO metadata, sitemap, and crawl improvements
Google Analytics continuity
Secure admin authentication and rate limiting
Access logging and retention tooling
Deployment and preflight documentation
Practical outcome
→A stronger first impression for international travellers
→Cleaner technical foundation for search growth
→Safer day-to-day content administration
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